![]() ![]() Company specialities (kind of like tags, if you will – you can add up to 20, so try to reach that limit if possible).The little bitsįinally, there are a bunch of other little bits that you need to complete: Plus, on LinkedIn too, people often search for companies based on keywords. That’s because Google can preview up to 156 characters so if you’re using the right keyword, you could reach more people via Google as well. Make a list of the keywords that best describe your business and what you do/sell and make sure to include as many keywords as possible (without making it unreadable, of course!), particularly in the first 156 characters of the About Us section. Your location/businesses’ location (and/or URL)Īs I mentioned earlier, people can find your LinkedIn Company Page based on your About Us.Explain exactly what you do and how you help people.You’ve got a lot of space here to talk about your business (a maximum of 2000 characters), so make sure to make the most of it: Your About Us is very important not just because it needs to be compelling and convincing to your target audience, but also because it can be discovered by search engines (LinkedIn’s and Google). This is where things really start to get interesting. They’re very easy to create and customize and plus, it’s free. To create your own cover image, use one of Canva’smultiple LinkedIn banner templates (there’s plenty to choose from): They’re promoting one of their websites and they’re showing people happily at work – which definitely makes sense for a staffing and recruiting company.Īnd if you want to draw more inspiration from top brands, check out the list of top 10 LinkedIn Company Pages of the year, put together by LinkedIn. Hays’s, on the other hand, tries to convey a message: Some companies keep it very unobtrusive Microsoft’s, for example, is almost unnoticeable: The first one is pretty straightforward – just add your businesses’ logo to your profile pic.Īs for the cover photo, there are no specific rules (apart from being “safe for work” – of course) just try to create a cover image that fits the overall feel of your Page and that showcase who you are as a business. Add your visualsįor your LinkedIn Company Page, you primarily need 2 images: Then, simply follow the instructions to set it up – add your Company name and choose an URL for your Page: You need to make the most of the space available to promote your business and build an attractive profile for your target audience.įirst though, if you’re not sure how to add a Company Page, click on the Work sign in the top right-hand corner of your LinkedIn and then click on Create a Company Page: ![]() ![]() How to manage your LinkedIn Company Page: everything you need to know First things first: get your profile up and runningīefore we start talking about how to manage your LinkedIn Company Page, just like with any social media account, completing your profile is essential. So if you haven’t set one up already…what are you waiting for? In this blog post, I’m going to show you how to manage your LinkedIn Company Page with useful tips and tools to help grow your LinkedIn presence. Are you using LinkedIn marketing to promote your business? As a B2B business, there’s no more attractive option than LinkedIn – not only is your audience there, but you’re actually encouraged to talk about your business and promote it on your LinkedIn Company Page. ![]()
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